Success through Personal Branding!
Have you wondered why Oprah Winfrey’s talk show is still the most popular talk show in TV? Or why is Madonna still a very sought after pop singer after more than two decades? Well, the answers lie not only on the talents possessed by these individuals but something beyond that. These personalities have ‘branded’ themselves well and they make efforts to consciously do or refrain from doing things that affect their brand image.
We all know that business is becoming more and more competitive. There are numerous others who seem to be offering the same stuff that you do. Whether you are a senior executive, the president of your own company, or a worker at a small organization, you need to stand out from myriad others so that you can be in control of your business or career.
Personal branding is a powerful way of communicating and clarifying the unique promise of value that you have to offer your boss or your clients. Management guru Tom Peters in book The Brand You 50 states: “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding: we are the CEOs of our own companies: Me Inc.”
In this article, I will take you through 6 P’s in helping you to make your own personal brand alive:
1. Personal
Like any other good marketing plan, you must begin by understanding your true self. Remember you are an original – there is no one else quite like you. What do you stand for? What are your beliefs? Jot down a few phrases that describe your unique value, vision, purpose and passion. Take some time to discover your strengths, weaknesses and hidden talents. Ask yourself what impacts you the most and what drives you.
2. Perception
It is imperative that you must be aware of how you are communicating yourself to those around you. In this area, you will need to know your attributes and how others perceive you as an individual. Develop a focus group comprising of close friends, colleagues and family members to ask, collate responses and consolidate their perceptions about you. For example, are you seen as reliable, trustworthy or adventurous with a natural instinct for business?
3. Position
You must know your target audience, business or job competitors. How can you stand out unless you know whom you are standing among? When people see your name or face consistently over a period of time they assume that you have something special and that you must be successful. Having your own brand keeps you visible within your marketplace as it sends out a clear message about you that makes you worth contacting.
4. Performance
Establish yourself as an expert in your field because expertise can bring you increased recognition and therefore you can position yourself well in the hearts and minds of your target audience. Get good testimonials from your satisfied customers and for employees, create outstanding portfolios of your past accomplishments. Create a personal mission statement and tagline. Do seek out new and challenging assignments that will build your brand. Write articles to showcase your knowledge and get them published, or better, give speeches or presentations to share your expertise and your past achievements.
5. Promoting
You can have an amazing brand, but if no one knows about it, you are not going ahead. Nothing in marketing is more powerful than a promotion tool called word of mouth. What your network of friends, colleagues, clients and customers say about your brand is what the market will ultimately gauge as the value of the brand. If you do not have a personal website, now is the time to buy a domain (such as myname.com) and the let the world know. Take your personal image seriously because your appearance is the packaging of your own brand. Remember, YOU are the product and your packaging will either attract or detract from your product.
6. Planning
Make an appointment with yourself at least twice a year to re-evaluate your personal brand statement. Also, obtain honest and helpful feedback from your focus group on your brand performance, value and growth.
You will like these as well!
|
Featured Tickles  Heal Your Relationships to Heal YourselfIt has been rightly said that this world is a mirror. It reflects back our inner/true reality to us. As within, so without. Everything in our life; our job, our economic condition, our dwellings, and the people in our life reflect one or the other aspect of our reality. Isn’t this a beautiful arra The Power of UnlearningAs I picked up the vacuum machine and started vacuuming the carpet in my living room, a sense of dissatisfaction loomed over me. It had been just about a year since I bought this vacuum cleaner and it was already low in its efficiency. The buzzing sound of the motor from that machine sounded healthy 15 elephant tethers that stop you from being creative!The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. Every mind is a building filled with archaic furniture. Clean out a corner of your mind and creativity will instantly fill it. - Dee Hock When still a baby, the elephant is tethered by a very thick Smoking a cigarette is like talking to your mother-in-law because...Once upon a time, many years ago, in prehistoric times, at a time when there were no cities, no buildings and perhaps even no villages, there was a hunter. He had had a successful day and was walking through a forest back to his tribe. He had slung a deer across his shoulder with some homemade rope Here Is Your D-I-Y Kit For A Leading Edge LifeManagement gurus and their disciples, thinkers, strategists and business process re-engineers have been busy propelling the modern world into not only coping with, but also keeping in step with the rapid changes of an ever shrinking, increasingly competitive and exhaustingly demanding global market. I Wish I Were A GoldfishI am told that a goldfish cannot remember anything beyond a 3 minute time frame. One of my favorite pastimes is to sit and watch our goldfish swim around lazily and rising up only to gobble at the food before going back to their contented existence. Their swimming around actually reminds me of chil The Fine Art of Persuasive Communication!There are many areas to look at in communication: a message is communicated through visual, vocal and verbal means. From that, comes the importance of body language, how we present ourselves, and so on. The visual and vocal elements are indeed very important to effective communication, but we will Teaching the teacherThe arbiter of knowledge and skills, the teacher, is a revered figure around the world. In India, the teacher is known as the guru, the wise one who can be trusted to lead the knowledge-blind and shine the light of competence and skills in the darkness of ignorance and incompetence. Over time it ha How To Nurture A Successful RelationshipHave you ever wondered how certain couples were able to stay together for many years? What are they doing right? What are the factors that contribute to the success of healthy, long term relationships? There are a few fundamental components that will improve your chances of having a successful relat Waves Of InspirationI stay in the coastal city of Chennai and one of my favorite pastimes is to explore the coastline that borders one side of the city. Starting from the crowded marina and Eliot’s Beach to the less crowded and secluded ones that dot the East Coast Road (or ECR as it is called), I have always found How To Be Depressed"Depression was, indeed, the hand of a friend trying to press me down to the ground on which it was safe to stand--the ground of my own truth, my own nature with its complex mix of limits and gifts, liabilities and assets, darkness and light." Parker Palmer I've never been through pregnancy depress Make an ass of yourself but do not let the world know...Many a time we are swept by that overwhelming feeling to bare all. Not to be mistaken with confession which is done after ensuring that there is nothing further to lose on account of reputation. I am referring to pure tear jerker stuff. Born out of righteous indignation. Or plain stupidity. The form Time management with the monksOne mile south of Georgia O'Keefe's beloved Ghost Ranch in New Mexico, thirteen miles down a cliff-hugging dirt road in the heart of Chama Canyon, you will find Christ In The Desert. The Benedictine Monastery is cloister to about twenty monks. I'd fantasized about retreating to the remote monastery Forcing yourself to get up early in the morning is pointless!A google search on early rising gives 1,500,000 results. Amazon has 6699 books on getting up early. Countless self-development ‘gurus’ have written books and articles that extol the benefits of getting up before your friendly neighbourhood rooster does. They have together compiled a list of 10 5 Reasons Why I Got Off My Tail And Found A New Passion!I've taken some time this month to clean out my Gmail inbox, the main goal being to have a completely empty inbox. I went through each email one by one, until I got to the very last entry. It was labeled "journal" and dated 12/14/06. I knew it was there for me to print and tape into my actual jour If Excellence Is Your Ideal Everything Else Will Fall Into PlaceA young man went to Gautama Buddha and sought the Master’s guidance on how to achieve Enlightenment. The conversation, which in my opinion must be required reading for anyone, went roughly as follows: Young Man (YM): Master, how long will it take for me to achieve enlightenment? Gautama Buddha ( |
Loading ...
Twitter 
Facebook
Subscribe
Perception and position go hand-in-hand. When you take a position, people perceive you in that light. In order to be successful you have to take a stand on a topic or people won’t care. Neutral doesn’t seem to work with personal branding.