Shalu Wasu | Oct 31, 2010
Social media is pervasive in our lives. Most people recognize the awesome power and ability of social media to spread ideas, connect with people, sell widgets and win elections.
Organizations are setting up ‘social media’ divisions and departments to understand what is happening and hopefully to sell more widgets. Training organizations and schools are launching courses and programs on social media. Advertising, PR and digital agencies are setting up practices, divisions and even companies specializing in providing social media solutions.
All of this is about to stop very soon. Social Media is dead. Social media is/ will become such an integrated part of everything that we do that the concept of treating ‘social media’ as a separate division / department/ company will make no sense.
What we need are better and faster ways of integrating social media into everything that we do rather than packing it off into separate silos.
The very term ‘social’ media makes sense only for those of us who grew up in an era when media was not social. The new generation growing up now has not really experienced media that is not social.
We do not need to create a social media strategy for our company, division, department, restaurant, or dog. All we need are ways to integrate social media into everything that we do.