There are three different kinds of creative responses.

Back-to-the-wall creativity

There are times when you are stuck in a difficult situation. Your back is to the wall. Your survival instinct comes into play very strongly. There is no option but to find your way out.

Suddenly your mind becomes very creative. It is as if you had a huge reserve of creative energy which is now available to you in one powerful burst. You do your best to come out of the predicament you have got into. And you do.

You can call this sort of creativity back-to-the-wall creativity. You are compelled to be creative because your survival is at stake. You find a solution because you can’t afford not to.

Manna-from-heaven creativity

You are driving on a highway. The weather is great. The landscape is beautiful. There is something in the air that connects you to some childhood memory. Soon your mind starts flitting from one memory to another. You feel very good.

Suddenly, something wells up in you and you are struck by a perfect solution to an unresolved issue. Or it can be a blockbuster of an idea capable of changing the course of your life. How it happens is a mystery.

You can call this sort of creativity manna-from-heaven creativity. It happens unexpectedly. It is a godsend. Some connections are made and magically an idea knocks at your door.

Conscious-and-purposeful creativity

You want to design a new product or launch a new service. Or maybe you are just looking for ways to enhance productivity. You consciously look for a creative solution. You collect all the information.

You get other people’s views.

You look at the problem from several angles and examine it clinically. You spend sleepless nights racking your brains. Then after several days of hard work, you hit upon the perfect solution. You are happy that your efforts have borne fruit.

You can call this sort of creativity conscious-and-purposeful creativity. This is the result of effort, hard work and discipline. It is a cool-headed, deliberate attempt to arrive at a creative solution.

It is all well-earned!

All three kinds of creativity have their due place in life. While the third kind is the result of your own sweat, the first two kinds are seemingly dependent on outside circumstances.

Interestingly, when you use the third kind of creativity more often, it sharpens your creative responses and builds some kind of a ‘reserve’ of creativity in you. It has the effect of enhancing your overall creativity including the first and second kinds.

While the third kind of creativity is obviously ‘well-earned’, the first two kinds are no less so because eventually they too are more or less dependent on the ‘reserve’ built by the third kind!

Shalu Wasu is a Singapore based trainer and consultant. Among other things, he conducts open programs on Creativity and Innovation and Blogging for Business at NUS extension. Visit http://www.lifeahoy.sg to find out more about the programs and the next available dates.

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