How to purposefully increase your natural creativity!

 
 

There are three different kinds of creative responses.

Back-to-the-wall creativity

There are times when you are stuck in a difficult situation. Your back is to the wall. Your survival instinct comes into play very strongly. There is no option but to find your way out.

Suddenly your mind becomes very creative. It is as if you had a huge reserve of creative energy which is now available to you in one powerful burst. You do your best to come out of the predicament you have got into. And you do.

You can call this sort of creativity back-to-the-wall creativity. You are compelled to be creative because your survival is at stake. You find a solution because you can’t afford not to.

Manna-from-heaven creativity

You are driving on a highway. The weather is great. The landscape is beautiful. There is something in the air that connects you to some childhood memory. Soon your mind starts flitting from one memory to another. You feel very good.

Suddenly, something wells up in you and you are struck by a perfect solution to an unresolved issue. Or it can be a blockbuster of an idea capable of changing the course of your life. How it happens is a mystery.

You can call this sort of creativity manna-from-heaven creativity. It happens unexpectedly. It is a godsend. Some connections are made and magically an idea knocks at your door.

Conscious-and-purposeful creativity

You want to design a new product or launch a new service. Or maybe you are just looking for ways to enhance productivity. You consciously look for a creative solution. You collect all the information.

You get other people’s views.

You look at the problem from several angles and examine it clinically. You spend sleepless nights racking your brains. Then after several days of hard work, you hit upon the perfect solution. You are happy that your efforts have borne fruit.

You can call this sort of creativity conscious-and-purposeful creativity. This is the result of effort, hard work and discipline. It is a cool-headed, deliberate attempt to arrive at a creative solution.

It is all well-earned!

All three kinds of creativity have their due place in life. While the third kind is the result of your own sweat, the first two kinds are seemingly dependent on outside circumstances.

Interestingly, when you use the third kind of creativity more often, it sharpens your creative responses and builds some kind of a ‘reserve’ of creativity in you. It has the effect of enhancing your overall creativity including the first and second kinds.

While the third kind of creativity is obviously ‘well-earned’, the first two kinds are no less so because eventually they too are more or less dependent on the ‘reserve’ built by the third kind!

Filed Under: Growth

Tags:


Comments (2)

  1. vikram says:

    out of box thinking, self created brain storming and thinking after giving a pause to your mind… can say a take a break thinking.

    I heard these words in an in house constructive thinking workshop in my company…

    when you are stuck an dthe wall is at your back.. give your self a break an dstart thinking a fresh.!!!!!!

    and many times just leave the complexities of a matter aside an djust think on the simple solution… many times a kid can give a new solution to the problem you had been discussing all thru the day with teh “experts”…

    And then the cross functional groups can offer a variety to your thinking…. so make friends and get more creative …

  2. Anitha says:

    Interesting :-) . I have been busy with back-to-wall creativity of late!!!

    Cheers,

    Anitha


Latest

The Circus is in town!

The Circus is in town!

Circus Social is a Singapore-based Ogilvy partner company that specializes in building Social Software for [...]
continue reading  
|
Story telling on an iPad

Story telling on an iPad

As a result of working weekends and nights for a few months, I now have [...]
continue reading  
|
Shut up. Advertising Awards are great!

Shut up. Advertising Awards are great!

I see a lot of award bashing all around. Some people are calling them retarded [...]
continue reading  
|

Marketers have an obsession with the number of ‘fans’ (Likes – as FB now so [...]
 
|
I still love RSS!

I still love RSS!

I am surprised by the recent RSS feed bashing. A few blogs and magazines have [...]
continue reading  
|
Questions for your Social Media Marketeer

Questions for your Social Media Marketeer

I am officially tired of all the fluff going around in the name of Social [...]
continue reading  
|
Just a couple more years, son!

Just a couple more years, son!

My son is 8 and carries a 12 kilo bag everyday to school. The bag [...]
continue reading  
|
Running a Social Ad Campaign is a different ball game

Running a Social Ad Campaign is a different ball game

Running a Social Ad Campaign is a different ball game
continue reading  
|
Are your consumers invested in you?

Are your consumers invested in you?

Lots of brands talk about investing in their customers. Very few talk about encouraging their [...]
continue reading  
|
Create interesting content instead of spending money on stupid banners

Create interesting content instead of spending money on stupid banners

Have something you want to promote? Don't just create banners and blast them all over. [...]
continue reading  
|

Featured

Shut up. Advertising Awards are great!

Shut up. Advertising Awards are great!

I see a lot of award bashing all around. Some people are calling them retarded [...]
continue reading
|
The pipes are merging!

The pipes are merging!

Once upon a time there used to be three pipes. The first pipe was called [...]
continue reading
|
Social Media is dead. Long live Social Media.

Social Media is dead. Long live Social Media.

All of this is about to stop very soon. Social Media is dead. Social media [...]
continue reading
|
Say NO and feel great!

Say NO and feel great!

Saying no is perhaps the most important productivity tool that exists. Saying no is an [...]
continue reading
|
Forcing yourself to get up early in the morning is pointless!

Forcing yourself to get up early in the morning is pointless!

So here are 10 points about why you should stay up late and still not [...]
continue reading
|

Popular

16 habits of highly creative people

16 habits of highly creative people

Many people believe that creativity is inborn and only a chosen few are creative. While [...]
continue reading
|
Avoiding Death by PowerPoint!

Avoiding Death by PowerPoint!

I must say that I am equally fed up of the numerous ‘rules for making [...]
continue reading
|
Why is it good for you to be a vegetarian?

Why is it good for you to be a vegetarian?

Here are a plethora of reasons to be vegetarian and Claudia Shiffer or Chris Martin [...]
continue reading
|
Forcing yourself to get up early in the morning is pointless!

Forcing yourself to get up early in the morning is pointless!

So here are 10 points about why you should stay up late and still not [...]
continue reading
|
PowerPoint is my slave!

PowerPoint is my slave!

My earlier article ‘Avoiding Death by PowerPoint’ was about the art of making interesting presentations. [...]
continue reading
|
Smoking a cigarette is like talking to your mother-in-law because…

Smoking a cigarette is like talking to your mother-in-law because…

Once upon a time, many years ago, in prehistoric times, at a time when there [...]
continue reading
|