Why be creative?

 

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything. – George Lois

The popular perception is that creativity is just for writers, artists, scientists and advertising people. Nothing could be further from the truth.

 

Being creative is to have fresh perceptions and experience the world in novel and original ways. Creativity translates itself into better solutions to problems and more efficient management of time and other resources.

 

Creativity is therefore equally important for managers, professionals, students, entrepreneurs and all those who wish to excel in their given fields. In other words, it is for you, you and you – whoever you are, wherever you are and whatever you do.

 

The truth is that you were born creative. You lost it in the process of growing up. All you need to do is to uncover it.

 

Here we are going to discuss what will happen if you uncover your creativity and why you must do so.

 

1. Creativity is fun!

The process of coming up with ideas, making connections and creating something new is fun. It makes you feel good. It gives you a tingling sensation and you feel tickled by life!

 

2. Creativity is the only differentiator!

The playing field is getting levelled in all areas. The internet has removed a lot of barriers. Capital and resources are not difficult to come by. Creativity is the only edge you can have over others in today’s competitive world!

 

3. Creativity to enhance self-confidence!

When you listen to your inner voice, trust your intuitions and translate them into actions in creative ways, you experience an increase in your self-confidence and belief in yourself.

 

The more creative you are, the more confident you become. The more success you have with your ideas, the more trust you will have in your ability to come up with more. Creativity and self-confidence set off a virtuous cycle. Why not make it work for you?

 

4. Creativity to be successful in business and work!

To be successful at any aspect of work, you need to take a series of right decisions. Creativity brings you more ideas that bring you wider choices that bring you optimal decisions that bring you better results that bring you goose bumps of success.

 

When it comes to business, you need to outthink and outsmart your often more resourceful rivals. Creativity enables you to make the optimal use of all your resources, enabling you to outperform your competitors.

 

5. Creativity to adapt to an ever-changing environment!

The world is changing at a faster pace than ever. Playing by the old rules and sticking to your assumptions is a recipe for getting left behind. You need to be creative to adapt to and flourish in the ever-changing world.

 

6. Creativity to become a change agent!

It is an ever-changing world, all right. But then who changes the world? When you uncover your creativity, you are not only able to adapt yourself to the changing world, you also become an agent of change in your own right.

 

When you turn creative, you reinvent yourself continuously, changing the world too almost parallelly.

 

7. Creativity to build deeper relationships!

Creativeness is the ability to see relationships where none exist. – Thomas Disch

Have you ever noticed how some relationships, including friendships, get stale after a while? An element of dullness creeps in.

 

Creativity is important for the quality of communication which can help in building relationships. More than that, creativity is important in shaping mutual perceptions, influencing the quality of relationships at a more fundamental level.

 

Creativity also brings a certain dynamism to relationships making them less vulnerable to the usual ‘tear and wear’.

 

8. Creativity to be an interesting person!

People who are interested in things appear interesting. Creative people are naturally interested in everything and thus appear interesting.

 

9. Creativity to be happy!

The only truly happy people are children and the creative minority.–Jean Caldwell

 

Doing new things, having new thoughts and meeting new people are some of the important stimuli that bring you happiness. Creativity too is about newness. There is thus an unmistakable correlation between creativity and happiness.

 

French mathematician Poincare identified four stages of creativity: preparation (you try to solve a problem), incubation (when nothing works out, you move to other matters), illumination (the answer comes in a flash, when you are not looking for it) and verification (you verify the solution logically).

It is the illumination stage that brings you an inner glow, a feeling of wellbeing and validation. It makes you a happy person. You are tickled by life.

 

Moreover, creative persons are generally happy because they love what they do unlike many people who do their work as a painful duty expected of them.

 

10. Creativity for the world to go on!

“Every animal leaves traces of what it was; man alone leaves traces of what he created.” — Jacob Bronowski

 

People come into the world, make their mark, cause some changes and then leave the world. Then new sets of people take their place. They also come into the world, make their mark, cause some changes and then leave the world.

 

Old individuals are replaced by new ones. It is the changes they bring about that shape the course of life. It is their creativity that gives the river of life its direction. It makes the world go on.