The Story of the Burp…or The Importance of Combining Online and Offline data

 
 

| Apr 20, 2011

This is the presentation that I made last week at the Digital Seminar in Singapore. I invented this company called Burp Cola and created a story around its marketing manager to explain how the process of building and creating a brand has become so different in the Social Age.

 

Story of the burp  

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Filed Under: Media • Talks



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