The Old Spice Man should not have come back!
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Shalu Wasu | Feb 05, 2011
How tempting is it to create a sequel of a superb social media campaign? Very. The Old Spice man is back with more videos but does not seem to be getting the interest that he garnered the last time around. The page views of the ‘I am back‘ video has not even touched a million yet compared to the millions of page views for almost EVERY video in the previous campaign. Why is this so? Simply because it is boring!
However that does not take away from the awesome success of the first campaign! (Sample this from the first one that has almost 30 million views)
Too much of a good thing? Take a look anyway…
Filed Under: Everything Else
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