Lusting after books….

 
 

lust for booksWhen something can be read without effort, great effort has gone into its writing. Anonymous

The concept of a book starts within someone who is restless with a concept. So restless that he cannot keep it to himself. He feels like sharing it with anyone who’s interested. He becomes like a live volcano wanting to erupt and express itself. It takes days, months, years and sometimes a lifetime for a writer to put down all his thoughts in a book. But when it does, he feels spent and fulfilled at the same time.

Most people read books either to be entertained or to seek information. Some also read to find what someone else thinks. But the real worth of reading is when one reads a book to read his own mind.

I am referring to those unexplored, untouched and hidden sparks of wisdom that can be excavated within us only when we resonate with a like minded writer through the medium of a book. I am talking about those “Ahh! I know exactly what you mean…” moments in reading when one comes across statements which you can claim as your own because they have been nestling in your head or at the tip of your tongue, waiting to come out. Sometimes you feel jealous of the writer for having written it before you.

Swami Vivekananda in one of his very intense speeches proclaimed that there’s no knowledge that comes from the outside the mind. My interpretation of this assertion is that all knowledge and wisdom are perennially seeded in the mind. Like with dry wood, the potential of fire is always present, it just needs the spark to light it. The fire in it is “sushupta”, subdued and subconscious. But it’s there. The author through his book tries to ignite the fire in the reader’s mind. But if the wood is wet, then nothing can fire it. This wet wood represents the state of a closed mind when it is heavy and dense with preconceived notions.

There are really only two types of books. One type feeds escapism and entertainment impulses and the other opens up your mind to allows you access to long-seeded ideas that need expression. I lust after the latter because it ignites the fire of self-exploration in me. I am passionate about this kind of book because it has a transformative effect on me as I connect to the writer on a deep level. It feeds my hunger for answers and self-expression. The book becomes an intimately shared bond with the writer and allows me to expand my mind and consciousness which is one of my primary purposes in life. Book lust is a fascinating addiction….don’t you think?

Filed Under: Miscellaneous

Tags: Books • thinking •


Comments (2)

  1. Deboshree Ghosh says:

    nice article pawan..:)

  2. Liked this article! So very true – so many people read what they already think or know but cannot tell it like the author has! That’s what makes a good author. Addiction of books has only one side effect – the better understanding of life!


Latest

Story telling on an iPad

Story telling on an iPad

As a result of working weekends and nights for a few months, I now have [...]
continue reading  
|
Shut up. Advertising Awards are great!

Shut up. Advertising Awards are great!

I see a lot of award bashing all around. Some people are calling them retarded [...]
continue reading  
|

Marketers have an obsession with the number of ‘fans’ (Likes – as FB now so [...]
 
|
I still love RSS!

I still love RSS!

I am surprised by the recent RSS feed bashing. A few blogs and magazines have [...]
continue reading  
|
Questions for your Social Media Marketeer

Questions for your Social Media Marketeer

I am officially tired of all the fluff going around in the name of Social [...]
continue reading  
|
Just a couple more years, son!

Just a couple more years, son!

My son is 8 and carries a 12 kilo bag everyday to school. The bag [...]
continue reading  
|
Running a Social Ad Campaign is a different ball game

Running a Social Ad Campaign is a different ball game

Running a Social Ad Campaign is a different ball game
continue reading  
|
Are your consumers invested in you?

Are your consumers invested in you?

Lots of brands talk about investing in their customers. Very few talk about encouraging their [...]
continue reading  
|
Create interesting content instead of spending money on stupid banners

Create interesting content instead of spending money on stupid banners

Have something you want to promote? Don't just create banners and blast them all over. [...]
continue reading  
|
What is the ROI of taking your dog for a walk?

What is the ROI of taking your dog for a walk?

What is the ROI for this Social Media campaign? The more things change, the more things [...]
continue reading  
|

Featured

Shut up. Advertising Awards are great!

Shut up. Advertising Awards are great!

I see a lot of award bashing all around. Some people are calling them retarded [...]
continue reading
|
The pipes are merging!

The pipes are merging!

Once upon a time there used to be three pipes. The first pipe was called [...]
continue reading
|
Social Media is dead. Long live Social Media.

Social Media is dead. Long live Social Media.

All of this is about to stop very soon. Social Media is dead. Social media [...]
continue reading
|
Say NO and feel great!

Say NO and feel great!

Saying no is perhaps the most important productivity tool that exists. Saying no is an [...]
continue reading
|
Forcing yourself to get up early in the morning is pointless!

Forcing yourself to get up early in the morning is pointless!

So here are 10 points about why you should stay up late and still not [...]
continue reading
|

Popular

16 habits of highly creative people

16 habits of highly creative people

Many people believe that creativity is inborn and only a chosen few are creative. While [...]
continue reading
|
Avoiding Death by PowerPoint!

Avoiding Death by PowerPoint!

I must say that I am equally fed up of the numerous ‘rules for making [...]
continue reading
|
Why is it good for you to be a vegetarian?

Why is it good for you to be a vegetarian?

Here are a plethora of reasons to be vegetarian and Claudia Shiffer or Chris Martin [...]
continue reading
|
Forcing yourself to get up early in the morning is pointless!

Forcing yourself to get up early in the morning is pointless!

So here are 10 points about why you should stay up late and still not [...]
continue reading
|
PowerPoint is my slave!

PowerPoint is my slave!

My earlier article ‘Avoiding Death by PowerPoint’ was about the art of making interesting presentations. [...]
continue reading
|
Smoking a cigarette is like talking to your mother-in-law because…

Smoking a cigarette is like talking to your mother-in-law because…

Once upon a time, many years ago, in prehistoric times, at a time when there [...]
continue reading
|