Social Media is dead. Long live Social Media.

 
 

Social media is pervasive in our lives. Most people recognize the awesome power and ability of social media to spread ideas, connect with people, sell widgets and win elections.

Organizations are setting up ‘social media’ divisions and departments to understand what is happening and hopefully to sell more widgets. Training organizations and schools are launching courses and programs on social media. Advertising, PR and digital agencies are setting up practices, divisions and even companies specializing in providing social media solutions.

All of this is about to stop very soon. Social Media is dead. Social media is/ will become such an integrated part of everything that we do that the concept of treating ‘social media’ as a separate division / department/ company will make no sense.

What we need are better and faster ways of integrating social media into everything that we do rather than packing it off into separate silos.

The very term ‘social’ media makes sense only for those of us who grew up in an era when media was not social. The new generation growing up now has not really experienced media that is not social.

We do not need to create a social media strategy for our company, division, department, restaurant, or dog. All we need are ways to integrate social media into everything that we do.

Filed Under: CommentFeatured

Tags:


Comments (3)

  1. vamsi says:

    is that true??i think a lot of people are sharing their ideas on the internet through these sites..even though they are playing games and other stuff..the people who know whats the actual meaning of social medium is utilizing in a correct way..

  2. mukhi says:

    according to my view..the people who use social medium are a combination of both fun loving people and the people for information sharing..these two groups are growing rapidly in numbers..some people who use website for sharing info..play games for sum time for relaxation..so i dont think its the end of social media

  3. prabhas says:

    in my view social media i.e the people using the social networks are increasing day by day..we cannot say entertainment is the only purpose..so its no write to think social media is coming extinct in the future..my view :) peace


Latest

Story telling on an iPad

Story telling on an iPad

As a result of working weekends and nights for a few months, I now have [...]
continue reading  
|
Shut up. Advertising Awards are great!

Shut up. Advertising Awards are great!

I see a lot of award bashing all around. Some people are calling them retarded [...]
continue reading  
|

Marketers have an obsession with the number of ‘fans’ (Likes – as FB now so [...]
 
|
I still love RSS!

I still love RSS!

I am surprised by the recent RSS feed bashing. A few blogs and magazines have [...]
continue reading  
|
Questions for your Social Media Marketeer

Questions for your Social Media Marketeer

I am officially tired of all the fluff going around in the name of Social [...]
continue reading  
|
Just a couple more years, son!

Just a couple more years, son!

My son is 8 and carries a 12 kilo bag everyday to school. The bag [...]
continue reading  
|
Running a Social Ad Campaign is a different ball game

Running a Social Ad Campaign is a different ball game

Running a Social Ad Campaign is a different ball game
continue reading  
|
Are your consumers invested in you?

Are your consumers invested in you?

Lots of brands talk about investing in their customers. Very few talk about encouraging their [...]
continue reading  
|
Create interesting content instead of spending money on stupid banners

Create interesting content instead of spending money on stupid banners

Have something you want to promote? Don't just create banners and blast them all over. [...]
continue reading  
|
What is the ROI of taking your dog for a walk?

What is the ROI of taking your dog for a walk?

What is the ROI for this Social Media campaign? The more things change, the more things [...]
continue reading  
|

Featured

Shut up. Advertising Awards are great!

Shut up. Advertising Awards are great!

I see a lot of award bashing all around. Some people are calling them retarded [...]
continue reading
|
The pipes are merging!

The pipes are merging!

Once upon a time there used to be three pipes. The first pipe was called [...]
continue reading
|
Social Media is dead. Long live Social Media.

Social Media is dead. Long live Social Media.

All of this is about to stop very soon. Social Media is dead. Social media [...]
continue reading
|
Say NO and feel great!

Say NO and feel great!

Saying no is perhaps the most important productivity tool that exists. Saying no is an [...]
continue reading
|
Forcing yourself to get up early in the morning is pointless!

Forcing yourself to get up early in the morning is pointless!

So here are 10 points about why you should stay up late and still not [...]
continue reading
|

Popular

16 habits of highly creative people

16 habits of highly creative people

Many people believe that creativity is inborn and only a chosen few are creative. While [...]
continue reading
|
Avoiding Death by PowerPoint!

Avoiding Death by PowerPoint!

I must say that I am equally fed up of the numerous ‘rules for making [...]
continue reading
|
Why is it good for you to be a vegetarian?

Why is it good for you to be a vegetarian?

Here are a plethora of reasons to be vegetarian and Claudia Shiffer or Chris Martin [...]
continue reading
|
Forcing yourself to get up early in the morning is pointless!

Forcing yourself to get up early in the morning is pointless!

So here are 10 points about why you should stay up late and still not [...]
continue reading
|
PowerPoint is my slave!

PowerPoint is my slave!

My earlier article ‘Avoiding Death by PowerPoint’ was about the art of making interesting presentations. [...]
continue reading
|
Smoking a cigarette is like talking to your mother-in-law because…

Smoking a cigarette is like talking to your mother-in-law because…

Once upon a time, many years ago, in prehistoric times, at a time when there [...]
continue reading
|