All Entries in the "Featured" Category

I see a lot of award bashing all around. Some people are calling them retarded and some have listed down logical reasons why they don’t work well or are unfair. I love advertising awards, having won 2 recently. Here is a list of reasons that would convert the most determined of naysayers.

Once upon a time there used to be three pipes. The first pipe was called marketing. One one end of marketing was the brand and on the other end was the customer. The pipe itself passed through TV channels, magazines, newspapers and other forms of traditional media. The flow was guided by advertising agencies, digital [...]

All of this is about to stop very soon. Social Media is dead. Social media is/ will become such an integrated part of everything that we do that the concept of treating ‘social media’ as a separate division / department/ company will make no sense.

Saying no is perhaps the most important productivity tool that exists. Saying no is an art. It is also perhaps the most difficult thing to do for most people. I used to dread the occasions where I knew I will have to say no and I used to prepare for such situations for days. Now, [...]

So here are 10 points about why you should stay up late and still not feel bad when you come across another article by the self-help gurus who preach getting up early in the morning!