Shalu Wasu is Tickled By Life » Talks http://tickledbylife.com/index.php Multiple perspectives on Personal Development and Life Skills Wed, 11 Jul 2012 13:57:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Story of the Burp…or The Importance of Combining Online and Offline data http://tickledbylife.com/index.php/the-story-of-the-burp-or-the-importance-of-combining-online-and-offline-data/ http://tickledbylife.com/index.php/the-story-of-the-burp-or-the-importance-of-combining-online-and-offline-data/#comments Tue, 19 Apr 2011 16:44:07 +0000 shalu wasu http://tickledbylife.com/index.php/?p=10711 This is the presentation that I made last week at the Digital Seminar in Singapore. I invented this company called Burp Cola and created a story around its marketing manager to explain how the process of building and creating a brand has become so different in the Social Age.

 

Story of the burp  

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]]> http://tickledbylife.com/index.php/the-story-of-the-burp-or-the-importance-of-combining-online-and-offline-data/feed/ 0 My talk on Social Media Influencer Management http://tickledbylife.com/index.php/social-influencer-relationship-management/ http://tickledbylife.com/index.php/social-influencer-relationship-management/#comments Sat, 05 Feb 2011 06:14:18 +0000 Shalu Wasu http://shaluwasu.com/site/?p=8093 Every company is trying to figure out the best way to create influence for itself in the social media space by working with Influencers. However, most just restrict themselves to working with a handful of bloggers. This talk was about the best approach for working with the few big influencers and the many small influencers (whose cumulative influence may be much higher!)

Social influencer relationship management

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]]> http://tickledbylife.com/index.php/social-influencer-relationship-management/feed/ 0 What's up? What now? My keynote presentation at The Customer Show 2010 http://tickledbylife.com/index.php/whats-up-what-now-my-keynote-presentation-at-the-customer-show-2010/ http://tickledbylife.com/index.php/whats-up-what-now-my-keynote-presentation-at-the-customer-show-2010/#comments Thu, 30 Sep 2010 16:34:17 +0000 Shalu Wasu http://shaluwasu.com/site/?p=8059 What’s up? What now?

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]]> http://tickledbylife.com/index.php/whats-up-what-now-my-keynote-presentation-at-the-customer-show-2010/feed/ 0 How to get positive PR online! http://tickledbylife.com/index.php/how-to-get-positive-pr-online/ http://tickledbylife.com/index.php/how-to-get-positive-pr-online/#comments Fri, 28 May 2010 00:42:46 +0000 Shalu Wasu http://shaluwasu.com/site/?p=6377 This was the title of a talk that i gave at the Internet Show last month in Singapore!

Positive PR Online
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