Shalu Wasu is Tickled By Life » Campaigns http://tickledbylife.com/index.php Multiple perspectives on Personal Development and Life Skills Wed, 11 Jul 2012 13:57:14 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Running a Social Ad Campaign is a different ball game http://tickledbylife.com/index.php/running-a-social-ad-campaign-is-a-different-ball-game/ http://tickledbylife.com/index.php/running-a-social-ad-campaign-is-a-different-ball-game/#comments Fri, 06 May 2011 11:59:27 +0000 shalu wasu http://tickledbylife.com/index.php/?p=10723 Traditional digital ad campaigns are simple.

  1. Design creative.
  2. Give creative and pot of money to media agency.
  3. Run Campaign.
  4. Deliver report at the end of the month.

We cannot run Social Campaigns this way.

  1. Design 28 versions of creatives.
  2. Run each version for 4 different sets of audiences.
  3. Check effectiveness.
  4. Tweak CPC bids.
  5. Change borders.
  6. Check effectiveness.
  7. Stop ineffective ads.
  8. Create 12 more variants of effective ads.
  9. Check effectiveness.
  10. Tweak ads.
  11. Change background colours.
  12. Check Effectiveness.
  13. Deliver daily report.
  14. Start again.

Social campaigns CANNOT be created, run and managed the same way as traditional digital campaigns. You need a team that understands advertising, the product, analytics, is patient, is creative and most importantly a team that has an incentive in driving down the CPC (or any other measurement criteria)

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