Author Archive for shalu wasu

Circus Social is a Singapore-based Ogilvy partner company that specializes in building Social Software for Marketers across the world. We have a unique blend of Creativity, Business and Technical skills, and our troupe is multi-talented, international and great fun to work with – just like a world-class circus!

As a result of working weekends and nights for a few months, I now have a awesome iPad and iPhone application (Live on the app store) that takes the art of story telling up a level. (maybe not the best ever, but I have not seen any better yet!)

I see a lot of award bashing all around. Some people are calling them retarded and some have listed down logical reasons why they don’t work well or are unfair. I love advertising awards, having won 2 recently. Here is a list of reasons that would convert the most determined of naysayers.

Marketers have an obsession with the number of ‘fans’ (Likes – as FB now so decreed) their brand has on Facebook. In most cases it is simply because they want to ‘measure’ and ‘fans’ happens to be an easy way to get the job done and to appear ‘performance driven’. Here are just a few [...]

I am surprised by the recent RSS feed bashing. A few blogs and magazines have commented on how in the era of Twitter and Facebook, RSS is no longer relevant.

I am officially tired of all the fluff going around in the name of Social Media marketing. The next time you want to hire some one to run Social Media marketing for your brand, run through the following check list first.

My son is 8 and carries a 12 kilo bag everyday to school. The bag is full of text books and notebooks – all of which are important and cannot be left out. I did the same when I was small and so did my dad.

Running a Social Ad Campaign is a different ball game

Lots of brands talk about investing in their customers. Very few talk about encouraging their customers to invest in the brands. Even fewer actually do. I don’t have much invested in Google. The moment a better search engine comes along, I will switch. I have a lot invested in Facebook. Many hours have gone into [...]

Have something you want to promote? Don’t just create banners and blast them all over. Start by creating useful and interesting content around your widget. Write up’s, how to’s, contests, videos, testimonials, comparisons and so on. If you have any money left over, run some banners to get people to reach this great content.

What is the ROI for this Social Media campaign?
The more things change, the more things stay the same.

This nifty little application adds a FB like button to every Google result and lets you know how many people and how many of your friends have already liked this link. I am sure however that Google is not attaching much importance to the number of ‘Likes’ as of now in choosing which search results to throw up.

The SEO industry exists because Google is inefficient.

Interesting Facebook Statistics from the last month

In all of this excitement, Linkedin has sort of been treated like the poor cousin (Linkedin is valued at a paltry $3 billion), not worthy of so much hype and definitely not worthy of being talked about in the same breath as Facebook.

This is the presentation that I made last week at the Digital Seminar in Singapore. I invented this company called Burp Cola and created a story around its marketing manager to explain how the process of building and creating a brand has become so different in the Social Age.

Having watched the Egyptians and the Tunisians effect a revolution in their countries from the sidelines, Indians are ready. It has taken a 73 year old follower of Mahatma Gandhi, to galvanize a nation for a common cause. India has risen against corruption like never before. Anna Hazare has triggered of what many hope will [...]

Singapore is Facebook country! Almost half of the population is on Facebook and of the 2.4 million eligible voters (Singaporeans above 21) and there are more than 1.7 million people in Singapore above the age of 21 who use Facebook (some of these ‘resident Facebookers’ may not be Singapore citizens but the point still holds)

10 tips for using Facebook as a customer service tool

Children below 13 are not allowed on Facebook. That is not really enough to keep them away!  Many of them create accounts on Facebook with fake dates of birth and sneak in. (Facebook claims that they remove 20,000 underage profiles from their site EVERY DAY!) I also know of parents who condone this and actually [...]

I’m going to have some fun speculating what else they might get into in the future and who it might impact!