Misperceptions, Minorities and Mother India

 
 

There is a joke going around on the web. An American went visiting India. On his return, his NRI friend asks him how he found the Indians.The American replies laconically that everywhere he went he met Tamilians, Punjabis, Sindhis. Telugus, Hindus, Muslims, Jains, Sikhs etc. “I did not meet any Indians,” he said.

There is no doubt food for thought in this statement about the way we have divided ourselves on the basis of religion, community, linguistic group, region etc. But I have another viewpoint. An Indian’s sense of identity is like an onion with many layers. He has multiple identities.

Thus when there was a discussion on minorities in India, Infosys Chief Mentor, Narayamoorthy said that he was a minority too. As a Kannadiga he was a minority in India; as a literate man he was a minority in a country of illiterates; as an I.T man he was a minority among professionals; as a man who spoke proper English he was a linguistic minority.

He did not add that as a rich man he was a minority in a land of poverty – and as an honest man he was in a minority in public life!

Commenting on the problems faced by minorities, Dr Asghar Ali Engineer, Muslim scholar, engineer and rights activist, remarked that poverty, discrimination and unemployment were faced by people of all communities, not just Muslims .

That to my mind was constructive engagement with a problem.

Another instance of an enlightened approach to such issues can be cited in sports.
I refer to the selection of the Indian cricket team. Years ago when the team was announced there were scathing remarks from experts -in India everybody is an expert in cricket. The allegation was that players from one particular state were favoured. Sandip Patil, former Test player remarked that he did not care if all the players were selected from one state – as long as we won the matches.

That sums up what our attitude ought to be.

It has often happened that way even if we did not notice it.
After the cricket selection controversy abated the team went on to win the series. The people who leveled the allegation of regional favouritism – the experts – were the first to say that this was the ‘best Indian test side in a decade’!
As for the visiting American his forefathers might have found another type of Indian closer home who might have shown total ignorance of India – the Native American Indian.

Filed Under: Miscellaneous

Tags:



Latest

Story telling on an iPad

As a result of working weekends and nights for a few months, I now have [...]
continue reading  
share | tweet

Shut up. Advertising Awards are great!

I see a lot of award bashing all around. Some people are calling them retarded [...]
continue reading  
share | tweet

Facebook Fans: Sometimes less is more!

Marketers have an obsession with the number of ‘fans’ (Likes – as FB now so [...]
continue reading  
share | tweet

I still love RSS!

I am surprised by the recent RSS feed bashing. A few blogs and magazines have [...]
continue reading  
share | tweet

Questions for your Social Media Marketeer

I am officially tired of all the fluff going around in the name of Social [...]
continue reading  
share | tweet

Just a couple more years, son!

My son is 8 and carries a 12 kilo bag everyday to school. The bag [...]
continue reading  
share | tweet

Running a Social Ad Campaign is a different ball game

Running a Social Ad Campaign is a different ball game
continue reading  
share | tweet

Are your consumers invested in you?

Lots of brands talk about investing in their customers. Very few talk about encouraging their [...]
continue reading  
share | tweet

Create interesting content instead of spending money on stupid banners

Have something you want to promote? Don't just create banners and blast them all over. [...]
continue reading  
share | tweet

What is the ROI of taking your dog for a walk?

What is the ROI for this Social Media campaign? The more things change, the more things [...]
continue reading  
share | tweet

Featured

Shut up. Advertising Awards are great!

I see a lot of award bashing all around. Some people are calling them retarded [...]
continue reading
share | tweet

The pipes are merging!

Once upon a time there used to be three pipes. The first pipe was called [...]
continue reading
share | tweet

Social Media is dead. Long live Social Media.

All of this is about to stop very soon. Social Media is dead. Social media [...]
continue reading
share | tweet

Say NO and feel great!

Saying no is perhaps the most important productivity tool that exists. Saying no is an [...]
continue reading
share | tweet

Forcing yourself to get up early in the morning is pointless!

So here are 10 points about why you should stay up late and still not [...]
continue reading
share | tweet

Popular

16 habits of highly creative people

Many people believe that creativity is inborn and only a chosen few are creative. While [...]
continue reading
share | tweet

Avoiding Death by PowerPoint!

I must say that I am equally fed up of the numerous ‘rules for making [...]
continue reading
share | tweet

Why is it good for you to be a vegetarian?

Here are a plethora of reasons to be vegetarian and Claudia Shiffer or Chris Martin [...]
continue reading
share | tweet

Forcing yourself to get up early in the morning is pointless!

So here are 10 points about why you should stay up late and still not [...]
continue reading
share | tweet

PowerPoint is my slave!

My earlier article ‘Avoiding Death by PowerPoint’ was about the art of making interesting presentations. [...]
continue reading
share | tweet

Smoking a cigarette is like talking to your mother-in-law because…

Once upon a time, many years ago, in prehistoric times, at a time when there [...]
continue reading
share | tweet