Shalu Wasu | Aug 26, 2010
Most Facebook statistics look at the top countries based only on the number of users. It gets really interesting if we combine that data with penetration rates. Take a look at the first chart -¬† I have selected countries where 40% or more of the population uses Facebook.
It is evident that the big growth for Facebook will NOT come from countries that are on this list.
So which are the biggest countries that are missing? Check out the following table of countries with low penetration rates but a high population base.
China is missing because Facebook is banned and Korea and Japan have their own local Facebook equivalents.
The biggest growth for Facebook in the next 2 years may therefore come from India, followed by Brazil and Indonesia!