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The Story of the Burp…or The Importance of Combining Online and Offline data

The Story of the Burp…or The Importance of Combining Online and Offline data

This is the presentation that I made last week at the Digital Seminar in Singapore. I invented this company called Burp Cola and created a story around its marketing manager to explain how the process of building and creating a brand has become so different in the Social Age.

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My talk on Social Media Influencer Management

My talk on Social Media Influencer Management

This talk was about the best approach for working with the few big influencers and the many small influencers (whose cumulative influence may be much higher!

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What's up? What now? My keynote presentation at The Customer Show 2010

What's up? What now? My keynote presentation at The Customer Show 2010

What’s up? What now? View more presentations from Shalu Wasu.

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How to get positive PR online!

How to get positive PR online!

This was the title of a talk that i gave at the Internet Show last month in Singapore! Positive PR Online View more presentations from Shalu Wasu.

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