All Entries in the "Question" Category

I am officially tired of all the fluff going around in the name of Social Media marketing. The next time you want to hire some one to run Social Media marketing for your brand, run through the following check list first.

For a very long time communication agencies and the media owners/ organizations have been key for marketers looking to reach out and connect with customers – both current and potential. In the new world no one need to rely on The Straits Times and on CNN to be able to reach out to the world. [...]

Most Facebook statistics look at the top countries based only on the number of users. It gets really interesting if we combine that data with penetration rates. Take a look at the first chart -  I have selected countries where 40% or more of the population uses Facebook. It is evident that the big growth [...]

Should Facebook charge page admins? I i think they should. In many cases Facebook pages have become an integral part of the brand’s communication strategy and it is only fair that if the brand is benefiting, it should be ready to pay for the privilege. One could argue that Facebook still makes money of pages because of the advertising opportunity that more pages create (Admins advertise for fans and fans interaction with pages creates for advertising inventory for Facebook)

Today i met up with Aneace Haddad, the founder of Taggo. Taggo promises to bridge the gap between Facebook Fans and the cash register! A simple yet elegant solution to ‘reward’ your online fans in an offline situation. Big potential, but Taggo will need to move quickly to enjoy the first mover advantage – the [...]