All Entries in the "Media" Category

Running a Social Ad Campaign is a different ball game

This nifty little application adds a FB like button to every Google result and lets you know how many people and how many of your friends have already liked this link. I am sure however that Google is not attaching much importance to the number of ‘Likes’ as of now in choosing which search results to throw up.

Interesting Facebook Statistics from the last month

In all of this excitement, Linkedin has sort of been treated like the poor cousin (Linkedin is valued at a paltry $3 billion), not worthy of so much hype and definitely not worthy of being talked about in the same breath as Facebook.

This is the presentation that I made last week at the Digital Seminar in Singapore. I invented this company called Burp Cola and created a story around its marketing manager to explain how the process of building and creating a brand has become so different in the Social Age.

10 tips for using Facebook as a customer service tool

Children below 13 are not allowed on Facebook. That is not really enough to keep them away!  Many of them create accounts on Facebook with fake dates of birth and sneak in. (Facebook claims that they remove 20,000 underage profiles from their site EVERY DAY!) I also know of parents who condone this and actually [...]

I’m going to have some fun speculating what else they might get into in the future and who it might impact!

How to do a viral video

This talk was about the best approach for working with the few big influencers and the many small influencers (whose cumulative influence may be much higher!

Once upon a time there used to be three pipes. The first pipe was called marketing. One one end of marketing was the brand and on the other end was the customer. The pipe itself passed through TV channels, magazines, newspapers and other forms of traditional media. The flow was guided by advertising agencies, digital [...]

For a very long time communication agencies and the media owners/ organizations have been key for marketers looking to reach out and connect with customers – both current and potential. In the new world no one need to rely on The Straits Times and on CNN to be able to reach out to the world. [...]