All Entries in the "Everything Else" Category

Marketers have an obsession with the number of ‘fans’ (Likes – as FB now so decreed) their brand has on Facebook. In most cases it is simply because they want to ‘measure’ and ‘fans’ happens to be an easy way to get the job done and to appear ‘performance driven’. Here are just a few [...]

I am officially tired of all the fluff going around in the name of Social Media marketing. The next time you want to hire some one to run Social Media marketing for your brand, run through the following check list first.

My son is 8 and carries a 12 kilo bag everyday to school. The bag is full of text books and notebooks – all of which are important and cannot be left out. I did the same when I was small and so did my dad.

This nifty little application adds a FB like button to every Google result and lets you know how many people and how many of your friends have already liked this link. I am sure however that Google is not attaching much importance to the number of ‘Likes’ as of now in choosing which search results to throw up.

There are a bunch of iPad apps that allow for the iPad to be used as a note pad. My favourite is Penultimate! I like it but it is still far away from being able to provide a real writing experience (even with the stylus). In fact when I ‘really’ need to write and am not in the mood to show off, I go back to my trusty old paper note book.

Chatroulette taught us an important lesson: When anonymous video chat is available, most men and women who chat online tend to take off their clothes while they are chatting. It is interesting to consider what people will do with easily available video chat when it is NOT possible to hide one’s identity. Well, we are [...]

These are the top FB games in Feb! Now I know exactly what feeds to block from my wall. I hate the damm things. (unless Angry Birds decides to create a FB version)

How tempting is it to create a sequel of a superb social media campaign? Very. The Old Spice man is back with more videos but does not seem to be getting the interest that he garnered the last time around.

I wrote on this a few days ago here I also gave a talk on the same topic as a part of the NTU – SAS breakfast talk series a few days ago! No, I cannot create a social media strategy for you! View more presentations from Shalu Wasu.

That’s me over the last 10 years. I wonder what’s coming in the next 10!