Are your consumers invested in you?
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shalu wasu | May 05, 2011
Lots of brands talk about investing in their customers. Very few talk about encouraging their customers to invest in the brands. Even fewer actually do.
I don’t have much invested in Google. The moment a better search engine comes along, I will switch. I have a lot invested in Facebook. Many hours have gone into adding content and curating my profile. The moment there is a new platform with more bells and whistles, I will perhaps not even notice.
Investment does not have to be time. It can be emotional (be a part of their special moments and memories), monetary (I own Wii and cannot buy X-box games), effort (I am comfortable with wordpress, I do not want to use Joomla) and so on.
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